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► Thailand Tourism Awards

Thailand and the Thai tourism industry have won yet another collection of prestigious awards from different international agencies and organisations, underscoring the strong efforts being made by the industry to strengthen its marketing campaigns. Mr Suraphon Svetasreni, TAT Governor said “The tourism industry is becoming extremely competitive every year. To maintain Thailand’s marketing profile has become a hugely challenging exercise, and we are glad to see that our efforts are being recognized.”

In October 2011, the TAT Sydney Office received the ‘Best Tourism Organisation’ Award 2011 from the Australian Society of Travel Writers (ASTW) for the third consecutive year.

The Australian Society of Travel Writers (ASTW) has more than 300 members, including writers, photographers, editors, journalists, radio and television presenters, travel bloggers, filmmakers and public relations representatives. Its annual awards are designed to recognise excellence in travel industry journalism, public relations, advertising and marketing.

Also in 2011, the Tourism Authority of Thailand (TAT) was voted by readers of the TTG group of travel trade publications as the ‘Best National Tourism Organisation (NTO) of 2011.’ This is the fourth time the TAT has won this particular accolade, the previous awards being won in 2004, 2007 and 2008.

The TAT was voted by readers of the TTG’s print and online publications as the Best National Tourism Organisation (NTO) in the following criteria: 1) most efficient, flexible and friendly in terms of response to enquiries and information, 2) most effective in raising tourism awareness at government and community levels, and 3) most professional sales and marketing team in terms of innovative ideas and servicing.

In November 2011, the International Association of Golf Tourism Operators (IAGTO), named the resort city of Pattaya as Asia and Australasia's best golf destination for 2012.

Heading the new award for Pattaya, which has 17 golf courses and is only 110 kilometres by motorway from Bangkok's Suvarnabhumi Airport, was Siam Country Club where Thailand's first privately-owned course opened in 1970. It, too, received a major accolade at the Asia-Pacific Golf Summit in November 2011 by winning the best-maintained course in the region.

Thai spas swept up five of the 25 coveted top honours for innovation and quality in spa standards at the AsiaSpa Awards 2011 ceremony in Hong Kong.

The five winners were Kamalaya Wellness Sanctuary and Holistic Spa in Koh Samui, TRIA Integrated Wellness in Bangkok, ‘The Siam Journey’, The Peninsula Spa by ESPA at The Peninsula in Bangkok and Coqoon Spa at The Indigo Pearl in Phuket. In addition, the Kamalaya Wellness Sanctuary and Holistic Spa in Koh Samui was the only awardee garnering two of the Baccarat trophies, for Spa Retreat of the Year and Spa Cuisine of the Year.

The three other Thai winners were: TRIA Integrated Wellness in Bangkok for Medi-Spa of the Year; ‘The Siam Journey’, The Peninsula Spa by ESPA at The Peninsula in Bangkok for Spa Treatment of the Year; and Coqoon Spa at The Indigo Pearl in Phuket for Spa Design of the Year.

The AsiaSpa Awards pays tribute to current trends, consistent performances and movers and shakers within the industry. To be shortlisted for the AsiaSpa Award, a spa must impress the more than 20 judges with its professionalism, innovation, quality of treatment and service.

In December 2011, Bangkok was voted the Best City Destination for Leisure by DestinAsian’s readers in the Reader’s Choice Awards 2012.

DestinAsian is a bimonthly publication with a readership of affluent travellers throughout Asia and beyond. Key markets include Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan, and Australia and New Zealand, as well as some key Middle East destinations.

The TAT advertising clip, “Hearing the Sunshine by Amazing Thailand” won a Silver Award in Digital marketing from the Adrian Awards 2011. The film is based on the collective experiences of two real travellers, a sound artist and a photographer, each of whom have their own unique ways of interacting with and interpreting the world around them.

The film follows each of them on their separate journeys through Thailand to their intersections featuring different regions and provinces in the country, which allow them to share amazing moments together as their relationship develops.

The Adrian Award recognises excellence in tourism advertising and marketing. Judges are comprised of advertising, public relations, media, and Internet marketing professionals, along with leading members of the travel community.

Friday, May 29, 2020